How Barter Works

The "Money" of Barter

One Barter Dollar ≡ One US Dollar.

Trubarter barter and trade exchange creates its own currency, called Barter Dollars. One Barter Dollar is equivalent to one US Dollar. Barter Dollars are stored in your Trubarter account (just like your own Barter Bank) and you use those Barter Dollars to purchase the goods and services you need or want from other Trubarter members. All business transactions are recorded compliant to trading procedures, policies, rules and regulations of the IRS.

The Network of Barter

Access to tens of thousands of traders.

As a member of Trubarter, you have access to literally tens of thousands of other traders throughout the country, making your trading possibilities virtually unlimited. Business members are free to purchase any product or service within the Trubarter network—they do not have to accept each others’ merchandise directly.

The Results of Barter

Members shop freely anywhere within the network -- Direct trading not required.

Trubarter provides companies with the resources needed to use the Barter Dollar successfully. In addition to the network of business accepting the currency, Trubarter provides various marketing channels that will bring your business new customers to purchase your products and services with Barter Dollars. You can then use those Barter Dollars to offset current business and personal expenses by purchasing goods from other members without using valuable cash resources. When used as a strategic business tool, companies can improve their bottom line by increasing their sales, accessing new markets, capitalizing on surplus capacity and inventory while saving cash.

Who Barters Anyway?

Smart, innovative companies do.

Many think of barter as a small business only practice when, in fact, more than 65% of the Fortune 500 companies use barter as an ongoing strategic component of their sales and marketing efforts. More than $10 billion of trade transpires between some 500,000 members of North American barter exchanges each year and as much as 30% of the world's total business is conducted through barter*.

* Information provided by The International Reciprocal Trade Association (IRTA) reports, NATE (National Association of Trade Exchanges), WIR, and the U.S. Department of Commerce.

Real World Example

Using the Member Network to grow!

Example: Johnson Chiropractic becomes a member of Trubarter. Members of the network begin coming to Johnson Chiropractic for their chiropractic care and Doctor Johnson adds new clients to his clinic: a restaurant owner, a dentist and an interior designer. Each of these new clients receives $500 worth of chiropractic care, giving Johnson Chiropractic $1500 worth of Barter Dollars in its Trubarter account. They know exactly what they have in their account because accurate, IRS compliant records are created by the exchange and are available to Doctor Johnson on demand.

Johnson Chiropractic can now take their $1500 worth of Barter Dollars to buy the products and services they need from any member of the Trubarter network. They may not need dinners, dental work or design work, but that's okay. The beauty of being part of the Trubarter network is that you do not have to rely on one-to-one direct trades because you can spend your Barter Dollars with any participating member of the Trubarter network. Therefore, Johnson Chiropractic may need $700 worth of accounting services and $800 worth of parking lot paving and so they spend their $1500 of Barter Dollars to get exactly what they need.

All of these purchases are completed without the use of cash, taking pressure off of Johnson Chiropractic's cashflow while utilizing excess billable hours. In addition, Johnson Chiropractic now has three new clients who are likely to refer additional new clients, generating both increased income and increased market share for the clinic.